Category: Fashion

Fashionable essence 读

Top 10 popular styles of fashionable refined must
you know:
What are the “styles” popular this year?
Which styles are really suitable for you?
Fashionable essence must be ❤!
————
10 popular styles of the fashion circle 🔥,
Come and choose a choice 选:
In
Athflow Wind
It originated in one sentence: When Athleisure Meets Elegar, I advocate sports and fashionable whole scenes, suitable for girls who are too busy but relaxed!
In
Clean Fit Wind
Clean is clean+FIT, simple in style, pure color, and advocates putting classic models out of high level, suitable for pure and simple girls in the heart!
In
New Celine Wind
It originated in Celine, which is a style that girls like in the new era. Wearing it is modern+personality!Suitable for girls who pursue trend!
In
Big Female Wind
It originated from a TV series, and interpreted the rise of women with women as the protagonist. It advocates a sense of atmospheric power and is suitable for girls who want to be promoted!
In
New Chinese style
It is the innovation of traditional Chinese cultural elements. It interprets elegance+modernity and is suitable for classical girls!
In
Old money
It originated from the daily wear of the royal and nobles, advocating no LOGO, paying attention to the quality of fabrics and tailoring, revealing a low -key luxury, suitable for girls who are particular!
In
Fashionable intellectual molecular wind
It comes from a supermodel private server, advocating knowledge+simplicity, creating a high sense of intelligence!
In
French style
It originated from the evolution of the French court style, advocating elegance+romance, suitable for elegant girls!
In
Retro
In the 1980s and 1990s, Hong Kong Star was brought to fire, advocating bright and bright, suitable for girls with strong beauty (tap makeup)!
In
Rich family
It originated from the wealthy girl to wear, pays attention to expensive+exquisite, suitable for noble temperament girls!
————
Which popular style do you like?
Q style number, serious point-review ha!
– Talk to yourself-
Founder of Sky Fashion Aesthetics
10 -year star style with mentor
Fashion dressing variety show “My Beautiful Sister” styling mentor

The interpretation of the trend of fashion in 2020, 10 fashion that is about to be popular

You will find it as versatile as any shoulder backpack, which is very suitable for pants.

The combination of lace material is even more legal.

③ Hook needle woven

There is nothing to show the style of the 1960s than the hook needle design.

Hook needle techniques can perfectly integrate colors and patterns into your clothing, and you can choose to put them on a shirt.If you wear it directly, the skin is looming, cool and sexy.

① Fashionable denim

Barrier pants are back again!But this is not the only one in the denim trend in the 1970s.

In 2020, a new idea was given to the denim: and knee -knee denim skirts, with a button shirt or knee -knee boot.

② Exaggerate collar

Every time, different collar styles will be added to fashion rotation.

Remember the style of Peter Pan’s children’s clothing in 2010? However, this year’s neckline style is long and pointed, and with sports jackets or sweater, it will make the overall effect more colorful.

③ Robe tight shirt

2020 gives the tight -fitting tattoo shirt more in line with the characteristics of the trend.

Just add a little chic tailoring to be fashionable.

You can also choose a short model to make it a iconic clothing.

④ retro handbag

The tailoring of geometric patterns, small goatskin, stripes, weaving, etc. -the more like the more the tide from your mother’s wardrobe.

① wave dot pattern

This classic printing is not difficult to design. Solid -colored clothes can help visual balance. It is a choice that will never be outdated.

② Super loose jacket

No need to persist in fit!The wide version is this year’s trend.Moreover, you never need to wear buttons in it.

Sweaties and sneakers can give people a relaxed feeling, while matching with tights and high -heeled shoes is more sexy. It is the favorite method of most actresses.

③ Hot pants and mini skirts

It’s time to replace your bicycle shorts with hot pants and put on a mini skirt!

What is the essence of fashion?

What is fashion?

FASHION is Made to Become Unfashionable.

The essence of fashion is a way to satisfy human hunger and desire nowThe

When trying to design fashion, fashion designers need to understand the collective desires of the current people’s desire to get satisfaction, extract the demand from desire, condense the concept, and achieve the design elements of clothing.

Clothing is the most closely linked carrier with humans

It attached human desire to the limbs

Prove an existence

Make up for a missing

The following Kang Shishi passed the node incident in the history of clothing. In the case of answering space, try to restore the situation of human beings at that time, try to analyze the evolution of clothing culture from the perspective of human chasing, but in the end I hope everyone understands:Fashion Design can design clothes, but the starting point of design is definitely not clothing; fashion is constantly evolving, but it is always human mind that evolves.

Middle Ages → Renaissance

Middle Ages Christian theological rule European human spirit,AsceticismIt was preached to the sincere expression of loved God and dedicated himself to God, forcing the believers to abandon the pursuit of the material life of the world.Stocking to cause extinct lust, negate the body

Therefore, most of the medieval clothing ishiddenHumanitySexual specialty, men and women’s clothing styles are basically similar

From the beginning of the Renaissance,Emerging bourgeoisie startsFrom human beingStart thinking about problems and oppose religious theology,Praise the beauty of human nature

Clothing startsThe beauty of the human body and curve beauty, men’s and women’s clothing starts to have differences:

man

Bottom tightly wrapped on the limbs

The top of the top is magnificent

Highlight the beauty of masculinity

woman

Fine waist and milk buttocks

Top tan

Highlight the charm of women

As an example:

Tight corsetDuring the Renaissance, women improved their physical formsonlyMethod, it is the outbreak to the bottom after the accumulation of the medium century.Human began to highlight the “sex” characteristics of women’s “sex”Women’s waist was tightly held by tight -fitting corset, highlighting the chest, but under the right, the thinnest waist was only37centimeter.

First World War and the early 20th century clothing

First World War (1914-1918)

10 million people were killed

20 million people were injured

And dead injuries are mainly concentrated in the labor force

Young man

World War I

Women gradually become the only resource for wartime labor

As women are forced to join production labor

Incorporate into the mainstream society

Gradually get the right to speak

The clothing starts to change with the wishes of women

Paul Poiret Paul Poly

Paul PorraLiberate women from tight -fitting corset,Women no longer need to use their waist to bear the weight of the steel wire.The clothing becomes loose and concise,Move the support point of the clothes to the shoulder, the slender lines and beautiful folds, so that women can get physical liberation

The original intention of Paul Poly designed comes from:

I do not impose my will upon fashion.i ammely the first to perceive wmeen’s secret desires And to fulfil them.
I will not impose my will to fashion, I am the first person to discover the deep desire of women and satisfy it.

At the beginning of the 20th century, with the maturity of feminism, in addition to releasing women’s bodies,Call for equality between men and womenCauseNegative women’s characteristicsThe style of clothing appears, and women break through the traditional moral norms’ imprisonment to another extreme-The breasts are intentionally flattened,Move down the waistline to near the hip line,The hips are tight,Become thin and small,Hair cut short,,The skirt is getting shorter and shorter,The overall presence of “pipe”.

Coco Chanel Chanel

CHANEL, fromMen’sGetting design inspiration, under the premise of women’s elegance, noble, and delicate, a straight -line tailoring of a skirt,No emphasis on any female characteristics,In 1926, Chanel released an eternal classic -a small black skirt.

At the same time, the rebellious spirit of sub -culture in the early 20th century was also displayed on the small black skirt. When people found that they might become a cannon fodder on the battlefield tomorrow, traditional civilization and orderThere was no persuasion before death.So oftenRitual crashandUnreasonableIt will appear together during the same period of history.

blackDuring the Victorian periodThe funeral is dedicated,But Chanel ignored the old law,Bring black into the daily dressing and fashion industry,If you only think that this is because of Chanel rebellion, it is shallow.

ChanelI think: “Black tolerance is everything, and the same is true. Their beauty is impeccable and absolutely harmonious. At the ball, women in black or white are always the focus.” –This is Chanel’s determined personal aesthetic taste

“I want to design comfortable clothes for ladies, even when driving, it can still maintain a unique feminine charm.”——This sentence is the point.

As the leader of independent women’s will in the early 20th century, Chanel’s original intention of all designs came from: a eager wish, a hunger and thirsty appeal-“Men and Women Equality”

The above historical fragments Kang Shishi is just to tell everyone,The shaping of fashion is always inseparable from the satisfaction of human nature.The following is the performance of different human nature in different historical periods for everyone to further understand the essence of fashion:

Human nature can prove an existence

Human nature can make up for a missing

For example

The court proves that it is different from the lower level

The lower level is trying to be the same as the court

Human nature can be a chase

For example, the Moon Girl Look, launched by Andre Kuri, after the first moon landing,

Human nature can be a challenge to the limit

For example, in the late 1950s, MINI SKIRT designed by Mary Quinne

someone saidFashion is constantly changing

someone saidFashion is a reincarnation again and again

From the perspective of Kang Shishi

Rather thanFashion is constantly changing and reincarnation

It’s better to sayThe demands of human nature are constantly changing and reciprocating

The above is inspiring

———————————————————

The essence is up and down, and the most intuitive to maintain the order.

Generally, what the elite is doing, and the general public follows what is imitating. This is fashionable, also called follow -up.It is a spiritual leadership and obedience.

What are the upper elites doing?Fashion is actually doing my best to proof and intuitively -I am the upper level!My status is high!I have power!

The middle and lower layers are imitating, and the upper layers of premium art must continue to change.

This strong desire to express his identity on his face was poor.Fashion is a replacement method of “I am an elite” on the face -civilization points, don’t be so naked.

In ancient times, there was no “fashion”, and the clothing was divided into five colors.Take care of Yueyue.With freedom, we have fashion.

Contemporary Marx: EZIV587

Many people are curious about where the trend starts (who)?Why did a certain element suddenly get angry?Is there anyone (institution) manipulating behind the trend?

Before explaining these issues, let’s take a look at the difference between “fashion” and “clothing” in the eyes of scholars.Objectively speaking, there is no clear boundary between these two words.However, in general, most scholars agree with the following points:

Clothing is material, and fashion is the label of spiritual spirit;

Fashion often changes;

Fashion must have a certain audience foundation. Only clothes worn by others cannot be called fashion;

Fashion must be in line with the spirit of the current era;

The essence of fashion is desire.

First of all, let’s take a look at the main factor that affects fashion trends:

(1) External environmental factors

· politics

Maybe most people do not understand politics and fashion.In fact, fashion is also a mirror of politics.Pulitzer in 2006
Prize), one of the winners, “Washington Post” fashion editor and commentator Robin (Robin
Givhan) is precisely because of writing a series of deep comments on fashion and politics.She has repeatedly interpreted the political philosophy of the United States politicians to interpret the political ideas, her gender status (especially women’s status), and their attitudes to something that they want to express.And almost the first ladies or royal members of each country have affected the local fashion.
For example, Jacqueline Kennedy, the first lady in the United States, Jacqueline Kennedy, Michelle
Obama) His Royal Highness Catherine (Kate Middleton).

The influence of politics on fashion is often reflected in the personal influence of politicians, but also often reflects the revival of nationalism.When politicians often support the national economy, in the name of “patriotism”, the public calls on the public to buy products created (manufactured) created (manufactured) as much as possible.For example, after Trump came to power, he asked American companies to move more businesses back to the United States; encouraging the American people to use “Made in the United States” products.This political call is undoubtedly beneficial for the American clothing companies and designers.

· economy

Economic strength determines consumption power, and it is impossible to have fashion without consumption.The quality of the economy also affects fashion.For example, when the economy is strong, people have the desire to shop, and they are willing to spend time on their own dress, so they may be popular with luxury; and when the economy is in a recession, people may prefer simple ways to wear.

· Cultural Trends

Cultural thoughts also have an influence on the fashion circle that cannot be ignored.For example, the development of aesthetic thought, the rise of minimalism and feminism in recent years can explain this problem.

Minimalism started after World War II, and in the 20th century, 60 to 70
The age has been popular.In recent years, with the improvement of economic conditions, more people have begun to reflect on their own lifestyle.For example: home is filled with things, but in fact, most of them are usually idle.Especially for clothing, when buying clothes, I was very excited; but when I bought it in the wardrobe, many may never be worn.The minimalist lifestyle aims to reduce waste and only buy the real supplies.

This minimalism also affects clothing design.The minimalist style is also one of the popular styles in recent years.Some minimalist brands have also received more market share.

The popularity of feminism in the past two seasons is attributed to a T -shirt design in the spring and summer 2017.In fact, feminism has always existed, but Dior brought it again.”We Should
All be feminist (we should be feminists) is a slogan printed on T -shirt.It comes from feminist writer Chimamanda Ngozi
Adichie’s title published in 2014.Dior’s creative director used it on the brand’s clothing.

In science and technology

The influence of technology on fashion is almost disruptive (in fact, not just fashion).For the clothing industry, technology has almost penetrated all the links from design to manufacturing, to terminal consumption.Smart wearable equipment, and through 3D
The clothing designed by the Dutch designer Iris Van Herpen is an example.

(2) Individual factors

Almost every era has their own contemporary people with extraordinary influence.People in these times often play the role of the trend of the trend of the times.Times characters can be a certain political leader, a well -known social person, etc.For example 20
Ms. Jacqueline, the wife of American President Kennedy in the 1960s; 20th century 90
Princess Diana was also an idol -level figure in the European and American fashion industry at that time; American superstar Madonna has led the trend stage for many years.These people have led or even created the popularity of an era.There are also such pivotal characters among the masters of clothing design.The more influential includes Ms. Chanel, who created the wear of jewelry and knitted jackets; Saint Laurent (Yves
Mr. Saint Laurent) created a female “smoking”, which is neutral, challenging the then patriarchal.

However, fewer and fewer individual characters can have influence on the world’s fashion trend.This is because……

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Fashion?What is fashion?Whose fashion is the most fashionable?

This is actually the most afraid of seeing all practitioners in this industry!The content that everyone does every day is actually not much different from other industries. I don’t know when the “fashion circle” appears from when it will start.

I often ask myself, do I fashion? I seem to be a mortal in the fashion circle.

Therefore, the next remarks may not be so colorful and glorious, I hope to help you analyze the nature of fashion from the perspective of ordinary people in this fashion circle.

From ancient times, the apes, primitives, and the appearance of modern people to modern people. First of all, because of the emergence of clothing, people began to give people a need for their own beauty, glorious, and decoration.

It seems that because of the emergence of clothing, people have begun to pursue glimmering, and the pace of pursuit has officially promoted the development and progress of this industry.The same is true of the fur and camouflage of animals at a certain perspective.

It’s just that the difference between animals and humans is that the development of human fashion has culture and culture can explore the source.So fashion is a culture!It is also a culture that is intuitively reflected in clothing!

From slavery to the feudal system, the more factors of clothing such as fabrics, colors, patterns, decorations … have become a symbol of distinguishing class, hierarchy, official position, and identity.Historical change, the advancement of the times, and the emergence of modern human activities have played the role of this spread to the extreme.

With the multiple influences of culture, region, politics, and economy, fashion quietly embeds everyone’s life. You will hope that your lifestyle and eating and wear are fashionable.So in my opinion, fashion is actually a definition given to human beings in the process of modernization. In fact, it is like a label that is affixed to the person in need.

That fashion has been changing, this is better.Everyone is pursuing such beauty, such glorious.And I hope that these glory will happen to themselves.Therefore, it is precisely because of such a pursuit that it has driven the alternation and change of fashion.

Only when we can see different times, different events and different opinions appear, and it is displayed in “fashion”.And the pursuit of each of us is actually seen. Under the influence of big data, every time you click, every choice.Every browse left the opportunity to understand you for “fashion”.Push what you want and think seamlessly to make thoughts simple and make the choice more convenient.

The reason why you ask like this, forgive me, it is likely that you are not enough to understand yourself. He is led by your nose by “fashion” and does not grab its own dominance with it to make yourself confused.

Everyone lives in the world, in fact, the initiative is in their own hands.Choosing to choose or passive acceptance is the key to whether it can be fashionableEssence

You can explore one or two from the simplest dress.I do n’t know what style I am suitable for, I do n’t know what style I am suitable for, and I do n’t know how to match it. This will really bother you.

Well -known fashion originator may be sold by the parent company

Source: Lian Shang.com

Produce/Lianlian.com

Writing/Li Se

The Martin boots, which consumers call the “beautiful torture”, may be sold by the parent company.

In the social grass media Xiahongshu, many users shared their “blood festival” experience wearing Dr. Martens. Compared with the comfort of “sports”, “Berken” and “hole shoes”, Dr. Martens’s hardness made a lot of hardness a lotCustomers abandoned “Tame Dr. Martens” and announced their retreat.

More importantly, Dr. Martens’s shareholders must also “retreat”.

01

The originator of Martin boots will be sold?

A few days ago, the British shoes brand Dr. Martens reported that it would be sold.

According to fashion business, Dr. Martens’s shareholder and investment company Marathon Partners Equity Management has sent a letter to Dr. Martens’s board of directors, so that the consultant will immediately start a strategic review to prepare for sale.

The shareholder said that allowing Dr. Martens to maintain listing no longer in line with the best interests of the shareholders, and was acquired by large clothing groups to integrate and integrate or be the best choice for maximizing the value of equity.It is reported that Marathon Partners Equity Management owns more than 5 million ordinary shares of the company, and is currently not listed by the top ten shareholders with the largest shareholding.

The reason why a group of shareholders be patiently lost is the performance of Dr. Martens and the stock price of the downturn.

According to the latest financial report of Dr. Martens, brand sales fell 21%to 267 million pounds in the third quarter of fiscal year in fiscal year in 2024.%.In the first three quarters of fiscal year in fiscal year, revenue fell 12%.

In terms of regional perspective, the African market revenue fell 2%in the first three quarters, the US market revenue fell 24%, and the Asia -Pacific market revenue fell 9%.%And 12%.Dr. Martens is expected to decline by nearly 10%in fiscal year.

At the same time, the market value of Dr. Martens is also shrinking, which may also make investors unable to sit.

Since its listing on the London Stock Exchange in 2021, Dr. Martens’s stock price has fallen below £ 0.74 4.25 on the first day of its listing, and has continued to remain around £ 1 in the past year, with a higher market value of 83%.

The reason for urging selling is also very simple and rude -at this time, you can sell a good price,“Although Dr. Martens has a market value of only $ 1.1 billion, its powerful brand may attract potential buyers. They may be willing to spend at least $ 2 billion to acquire Dr. Martens.”

In fact, this is not the first time Dr. Martens has suffered a downturn.

In 2003, Dr. Martens was on the verge of bankruptcy. In order to overcome the crisis, Dr. Martens shifted the manufacturing business to China, built factories in China, and reduced more than 1,000 jobs in the UK.

In 2014, Permira 3.80 million euros acquired Dr. Martens from the GRIGGS family. After that, Permira enhanced its global business and its investment expanded e -commerce business. This also made Dr. Martens achieve sales growth at the beginning of the epidemic.

According to the financial report at the time, during the year of March 31, 2020, Dr. Martens’ sales increased by 48%to 672.2 million pounds, and operating profit increased by 110%to 142.5 million pounds.The sales of physical stores have increased by 51%to 301.6 million pounds, and the sales of wholesale business increased by 45%to 370.6 million pounds.

In 2021, Dr. Martens was listed on the London Stock Exchange. At that time, it was valued at about 3.7 billion pounds. It was one of the largest IPO projects in the UK after the epidemic.

However, three years after listing, Dr. Martens has reported news that it will be sold. As of now, Dr. Martens has not responded to this, but the decline in sales and influence is indeed a problem facing Dr. Martens.

02

There are only 9 stores in the Chinese market

Although the manufacturing business was transferred to the Chinese market in 2003, Dr. Martens officially entered the Chinese market in 2012.

At that time, in addition to offline channels, Dr. Martens also landed on online channels such as Tmall, JD.com, WeChat Mini Program.Especially with celebrities and bloggers competing for their feet, Dr. Martens gradually opened its popularity.

In fiscal 2020, Dr. Martens’s revenue in the Chinese market increased by 46%year -on -year.

However, in the first half of fiscal year in 2023, Dr. Martens’s income from the Chinese market accounted for only 1%in the global market.In the first quarter of fiscal year in fiscal year, the income of the epidemic was directly displayed as 0.

Facing the unsatisfactory results, Dr. Martens decided to take back the operating rights in the Chinese market and converted the store into a direct business.

Dr. Martens pointed out in the first half of the fiscal year in the first half of 2023 that the cooperation distribution agreement of the Chinese market will expire in the first half of 2023. At that timeRelucting the key cities of direct business.

According to financial reports, as of March 31, 2023, Dr. Martens opened a total of 55 stores in China, a decrease of 32 compared with the 2022 fiscal year.

Beginning in the second half of 2023, Dr. Martens had a large -scale withdrawal of stores in the Chinese market.

As of now, Dr. Martens’s official website shows that there are 9 stores in the Chinese market, all in Shanghai, which are Shanghai Jiuguang Department Store, Shanghai Qingpu Outlets, Shanghai Pudong Century Exchange Store, Shanghai TX Huaihai Store, Shanghai Vientiane CityStore, Shanghai Hua Trade Plaza, Shanghai Xujiahui Center Store, Shanghai Yangpu Fashion Center Store, and Shanghai Global Port Store.

This also means that it is difficult for consumers to buy Dr. Martens, which also brings opportunities to Dr. Martens’ “competitors”.

Taking Tmall flagship alone as an example, the number of Fans of Dr. Martens Tmall’s official flagship store is 1.86 million, while the number of Camel camel fans has 6.78 million, and Timberland fans have also reached 3.05 million, which is much higher than Dr. Martens.

It cannot be said that Dr. Martens has no influence at all, but the influence is indeed more and more limited.

03

Dr. Martens “Self -Rescue”

In addition to “changes” in the Chinese market, Dr. Martens also launched a series of self -rescue measures.

Dr. Martens first appointed Giles Wilson to replace Jon Mortimore as CFO to improve brand wholesale and retail channel financial performance.

In November last year, Dr. Martens appointed Lje Nwokorie, the director of Apple, as the first CBO. He set the goal of revenue of 2 billion pounds (about 18.3 billion yuan) in the next stage.

In order to complete the 2 billion target, Dr. Martens plans to increase its marketing and e -commerce channels in the US market.

At the same time, Dr. Martens launched the “Rewear” service when the consumption slows down and the demand for second -hand goods was improved to replace the old shoes to encourage repurchase.

These strategies are not difficult to understand. E -commerce channels have performed brightly. Previously, Dr. Martens helped Dr. Martens grow steadily during the epidemic. The United States has always been Dr. Martens’s largest market.The question is how many double Martin boots do consumers need?

According to Ladymax quoted analysts, the American consumers’ desire for new clothes has been significantly reduced in the context of increasing financial pressure, and Martin boots with an average price of up to $ 100 to $ 200 may no longer be competitive.

What exactly is style?

(In the process of training, I often ask a question: “What is fashion?” The answers are always diverse: some people say that fashion is a charming presentation and the accumulation of culture;Style; some people say that fashion representatives from the heart and positive life attitude & hellip; & hellip;)

In fact, as a professional in the clothing industry, (fashion) is one of the important basic concepts that must be understood, and the meaning is as follows:

FASHION Fashion (or more specifically expressed as “clothing and clothing fashion”), English is “Fashion”, French is “Mode”, which refers to a specific area, a dressing method formed by cultural taste in a certain period.It is a social collective phenomenon that contains groups, social evaluations, specifications and personal tastes of society in the background of the society.

for example:

(1) The difficult period after World War II lasted throughout the 1950s. With the economic recovery of Britain in the 1960s, a cultural phenomenon of optimism, young and hedonism was born: Swing London (Swing London), which has dynamic dynamicsThe gorgeous colors and patterns became the fashion at that time:

(2) During the Chinese Cultural Revolution, the “Red Guards” (meant: the red guards who defended Chairman Mao) who originated from the pen name of the Beijing Tsinghua Affiliated Middle School) quickly swept through the whole China.Mao Zedong’s green military costume and red sleeve chapter wearing the Red Guards also became the fashion of the time.

The above two examples are people’s dressing methods formed by different cultural tastes (aesthetic) in specific regions and specific periods. This is the meaning of “fashion”.

There are many fashion in different regions and different periods, and these fashion has also become one of the sources of inspiration for later designers.John Galliano, a designer of Christian Dior, used Chinese “Red Guards” as a sources of inspiration in some parts of the Paris Settlement Show in the spring and summer of 1999.

The scope of fashion not only involves clothing and clothing, it also covers accessories, cosmetics, perfume and even shaping and cosmetic surgery.

For designers, fashion is a aesthetic research.For participants, fashion is a way to confirm personal status, social groups, purchasing power or personality.

One of the biggest features of fashion is “constantly changing”. These changes can always be updated before the old and outdated, so in essence, fashion is a process of continuous change.

In the process of fashion changes, the popular costumes or wearing methods in a certain time point or time are called Trend (trend)

When we observe “fashion” from a certain time or time perspective, “Fashion” and “Trend” are the same meaning, and when we observe “fashion” from a panoramic perspective, “Fashion” is actually actually actuallyIt is from the continuous process of changing from one “Trend” to another “Trend”.

What affects Fashion Trend (fashion trend)?

In simple classification, there are three factors that affect the Fashion Trend (fashion trend) and make it constantly changing.

1 FASHION & Trend Forecast (fashion and trend forecast)

With the development of the fashion industry, the division of consumers and markets, from the original, static, based on the standards of population statistics, quickly moved towards modern and dynamic, and quickly changed the standards of emotions, psychology, and lifestyles.EssenceAt the same time, this means that the fashion industry is no longer looking for consumers based on regions, age and occupations, but to understand their purchasing objects and purchasing methods based on factors such as their culture, emotions, beliefs, and occasions.

During the specific period of the season, the prediction of consumers’ emotions, behaviors and purchase habits is Fashion & Trend Forecast (fashion and trend forecast).

Fashion and trend forecasts are usually deduced according to the working order of the designer:

This prediction result affects a large number of designers and also affects buyers, which forms a main force to promote fashion trends.

We take the trend prediction of 20SS women’s clothing as an example to illustrate the general content contained in general trend prediction: (the part of the blue font below is the content predicted by the trend)

2 CeleBrities (Celebration)

Celebrity is also one of the main factors of fashion trends.Costume designers maintain close contact with celebrities and design clothing for various events such as movies, shows, and red carpets.When these clothing is in the public view through celebrities, it is more likely to attract public attention and be popular.

The dress style of the former first lady of the United States, Jacqueline Kennedy, deeply influenced the United States in the 1960s

3 Movies & Music (Movie and Music)

The entertainment industry is also the main element of fashion. From Hollywood to any country’s entertainment industry, movie stars and musicians attract audiences with their fashionable clothing and style.

The fashion developed by a representative film “The Great Gatsby” of a representative of the American “Jazz Age”:

Disco fashion developed from Disco (Disco) music

In addition to the above three important factors, there are also macro politics, economy, society, and technology aspects that will also affect fashion trends.

Fashion (fashion) and style (style) are often used together, it feels like the same meaning, but this is not the case.Fashion and style are parallel, they are all related to fashion products, but essentially two different things.

Simply put, fashion is a relationship with “external” (“external” refers to fashion products that shops or others wear),Fashion is a process of matching your own clothing with external clothingEssenceThe style is a relationship with “internal” (“internal” refers to self -awareness, identity, and understanding of identity).The style is to express and reflect the inner process through clothing.

For individuals, fashion is the costumes (pants, skirts, jackets, etc.) that are actually worn. It can bring trend, but it cannot bring style.The style is based on the heart, combining clothing together to create a way of self -image.

There is no doubt that each excellent designer has its own style, because only in this way can we create a different product.But at the same time, most designers want to use their own styles to influence more people, make it fashion, and become a social phenomenon.

What is fashion?Go to practice more, and wear your own style is fashion

What is fashion?Go to practice more, and wear your own style is fashion
What is fashion?Fashion is actually good.There is nothing special. The most subjective one is that fashion cannot be chased, just like slim tightness in China.In fact, some of them are popular with the trend, what to wear and what to wear, and the same makeup, the same hairstyle to wear the same Converse 70 like the same idols listening to the same music, the aesthetic mode will be boring, there is really some, there are really somePeople with styles will not wear bad street styles. They have always thought that their own special features are better than clothing.
Fashion is a kind of attitude, not blindly stacking. It is the rationalization of fashion, creating the most boring dress in the world.Fashion is self -expression of self. It is the best state.Have you found that when you are wearing new clothes, no matter whether you look good or not, you will be inexplicable, and then you will have a much higher rate on the road. This is not because your clothes are new but because your state is beautiful.The style of clothes can be obviously divided into several categories, and the fluctuations in color changes are small. Congratulations to you are a delicate and delicate.
The so -called fashion, I think it can be appreciated by yourself. If you can appreciate it, then you accept it, you can’t appreciate it, just live according to your own appearance. The fashion of others has nothing to do with you.Fashion magazines can cultivate beauty and learn to match.The face is still that face. After having a daughter, she has maintained a good time after her daughter, but the whole temperament is 10,000 miles away.Now dressing well is handy, people are boasting, and their lives are extremely comfortable.
This is due to one of my decisions a few years ago.I think the clothes in the face of a cabinet are wore a few times. I don’t look good when I spend two hours when I go out for two hours.It’s not good -looking.The pain is unbearable. In addition, there is no harvest of the work value of the work and career at that time. It looks very small. Whoever sees that I am a little sister, I do n’t confident my life.When encountering problems, solving problems, there are always more methods than problems.The system has learned, color, figure, human style, clothing style, aesthetic learning, etc., including how to apply knowledge to dress others beautifully, and then realize the service system of value monetization.
Until now, I turn the help people through dressing to become beautiful, enhance confidence, and help the career occupation of life career to become my profession. I realize my career value. It feels particularly good.It can enhance the aesthetics and learn to wear, but the premise is that you need to know what constitutes fashion and good -looking, and how do you choose clothing to use you to set off you better. With these two basic logic, you can see it again to seeOnly magazines can cultivate the so -called taste, because you will know why it looks good and how this looks good.
Manage your face and figure first, you can have a high value, but at least you can see it. You can see it. If you are not delicate, you will not be ugly.By the way, I lost it.I personally think that wearing clothes is more versatile and beautiful.The proportion of the figure can not be fat, but it cannot be fat. The proportion can not be able to cover up the shortcomings through various types of wear, but if a fat is really destroyed, the high -priced and trendy boutique clothing shoes and bags cannot be saved.Read more and think more about life to cultivate your own unique temperament. When your face+figure+temperament is in place, you can study all kinds of female groups you like.For example, you can go to see the style of the wearing style of actresses and various models of shopping websites.
Then pick out the type you like to try out the same. If you are not suitable, you can try the style that you don’t like well, maybe it is just right for you.In fact, you do n’t have to worry about cultivating fashion and unique tastes. If you see more, you naturally know how to wear it. It looks good. If you try more style, you can see which styles you are more suitable.I think we need to cultivate clothes.Learn to wear and wear your own style is fashion.
As far as my personal experience is concerned, watching movies is a very good way.When all the movies are shaped, the shape will also give the corresponding characteristics and style with the character’s personality, and the movie is very particular about the aesthetics of the details. Therefore, many movies can provide inspiration for wearing.The most important step first is to understand your own personality, and to understand which kind of appearance is the most comfortable and comfortable, and then refer to the style of others and become beautiful.Brey hat makes himself embarrassed and feels that he will always be watched, so he gives up first, and choose to relax and not very publicity. This kind of careful thought that is not burdened will make himself more confident.
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21 kinds of dressing style | Which one is your dish ⁉️

21 kinds of dressing style | Which one is your dish ⁉️
10: sports style

The fashionization of sportswear is closely related to the popularity of fashion sports in society.

: The characteristics of clothing design: multi -use block segmentation and strip -like segmentation, strong color contrast, multi -use zipper, trademark and other decoration.

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11: Future Wind

Origin: In the 1960s, the futuristic style represented by André Courèges and Pierre Cardin had swept the fashion circle.In the future, the wind has moved forward with human technology, the elements have changed, and they focus on it. For example, the sense of space in the 1960s, and we now have 3D printing and liquefied fabrics.

流 clothing design characteristics: smooth and sharp geometric line type, metallic or PVC and other technological fabrics, 3D three -dimensional structural segmentation or elements.

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12: Pop wind

The characteristics of clothing design: exaggeration, strange, interesting, giving people a strong visual impact, with the most obvious style characteristics of Pop pattern, strong color contrast, and the silhouette does not emphasize the waist structure and curve lines.

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13: Guo Chao

Although it is being formed and there is no complete system yet, it is worth proposing.

The national tide style is closely intertwined with Chinese culture. Now most of them are based on beauty or daily tide, and are added to Chinese elements.

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14: Neutral wind

Gender -free neutral style refers to men’s clothing and women, followed by feminism.

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15: Bohemian wind

The Persian who pursued freedom formed his own philosophy of life during the journey of the sky.It represents an unprecedented romance, folk customization, and liberalization.Later, he was liked by hippies, so hippie wind overlap with Bohemian style.

The characteristics of clothing design:

1. There are often loose tops, large necklines, and large skirts in the silhouette.

2. Commonly used processes include hollow, embroidery, streaming, hand -woven, and collage folds

3. The color is the main color system, plus white, green, and gemstone red

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16: Mori Women’s Wind

The characteristics of clothing design: mainly cotton and hemp, mainly natural materials, color, nude or warm color with natural flavor, to convey a gentle and quiet temperament; clothing patterns are focused on rural wind, floral, checkered, ethnic groupsTotem, paired with embroidery, wool fabrics, etc. with rustic handmade accessories, seemingly warm and interesting.

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17: Gothic style

Today’s Gothic clothing has inherited the characteristics of medieval clothing, gorgeous poetic and gloomy.There are common gothic winds, as well as the gothic element Lolita wind.

Time spirit and fashion concept

Fashion is an external manifestation of the spiritual style of the entire era. It is also a carrier of aesthetics of life, and materialize it in a certain life group.As a type of social phenomenon, it is extremely complicated. Fashion is closely linked to social change, economic rise and fall, human cultural level, and consumer psychology.Therefore, fashion is closely linked to the spirit of the times.

The concept of Zeitgeist refers to the concept and way of thinking in the society in a certain period of time. The spirit of the times in each time can inspire people to do specific behaviors in a certain period of time.And way of thinking.Fashion Thoughts can be expressed as Zeitgeist in German, and German philosopher G.W.F.HEGEL (17701831) believes that art in essence reflects the culture when it is created.You can see the culture in each of his works.In general, fashion can reflect the style of an era. It is a carrier of aesthetics of life and transformed into the lifestyle of a certain population.

The so -called fashion concept refers to what fashion is regarded.In the long river of fashion, fashion is always driven by the collective selection of mainstream groups under the spirit of the times, such as the fashion driven by the old bourgeoisie and salon in the middle of the eighteenth to 19th century;Fashion; the younger generation since the 20th century. The fashion -driven fashion; the category of art and fashion; the fashion of the subculture group movement and the edge and segmented market of the rising market in the 21st century.

Analyzing fashion and describing the state of its presentation needs to be placed in a wider world and more dimension.Learn from Zheng Juxin to explore the relationship between fashion and social change, urban development, and design strategies based on the perspective of phenomenology.And join the thinking between fashion and space, and refine it to the following three points:

Fashion and social change.Fashion should not escape the concept of sociality, and exist alone as a complete concept of independence. Fashion is closely integrated with the spirit of the times.In turn, it also constitutes the force to promote social development.As a result, the two always exist in the relationship of an image, regardless of each other.The existence of fashion does not represent human consciousness to reflect social reality, but a phenomenon presentation method that occurred by society, and is in the interaction of the destiny domain of the society.

Fashion and space levels.The non -independent existence of fashion makes it unavoidable to contact social space. Socials in cities are often more suitable for fashion than society without cities.Combining the concept of the field theory and “Structural Homology” in Budihe, the national space of society, systems, history, and cultural capital has laid the benchmark for the national space of social, system, history, and cultural capital.It is believed that producers and consumers have homology. Among them, consumer groups of specific classes affect the position of designers in the fashion circle. Stores and magazines are promoted to produce “homologous”.