What exactly is style？
(In the process of training, I often ask a question: “What is fashion?” The answers are always diverse: some people say that fashion is a charming presentation and the accumulation of culture;Style; some people say that fashion representatives from the heart and positive life attitude & hellip; & hellip;)
In fact, as a professional in the clothing industry, (fashion) is one of the important basic concepts that must be understood, and the meaning is as follows:
FASHION Fashion (or more specifically expressed as “clothing and clothing fashion”), English is “Fashion”, French is “Mode”, which refers to a specific area, a dressing method formed by cultural taste in a certain period.It is a social collective phenomenon that contains groups, social evaluations, specifications and personal tastes of society in the background of the society.
for example:
(1) The difficult period after World War II lasted throughout the 1950s. With the economic recovery of Britain in the 1960s, a cultural phenomenon of optimism, young and hedonism was born: Swing London (Swing London), which has dynamic dynamicsThe gorgeous colors and patterns became the fashion at that time:
(2) During the Chinese Cultural Revolution, the “Red Guards” (meant: the red guards who defended Chairman Mao) who originated from the pen name of the Beijing Tsinghua Affiliated Middle School) quickly swept through the whole China.Mao Zedong’s green military costume and red sleeve chapter wearing the Red Guards also became the fashion of the time.
The above two examples are people’s dressing methods formed by different cultural tastes (aesthetic) in specific regions and specific periods. This is the meaning of “fashion”.
There are many fashion in different regions and different periods, and these fashion has also become one of the sources of inspiration for later designers.John Galliano, a designer of Christian Dior, used Chinese “Red Guards” as a sources of inspiration in some parts of the Paris Settlement Show in the spring and summer of 1999.
The scope of fashion not only involves clothing and clothing, it also covers accessories, cosmetics, perfume and even shaping and cosmetic surgery.
For designers, fashion is a aesthetic research.For participants, fashion is a way to confirm personal status, social groups, purchasing power or personality.
One of the biggest features of fashion is “constantly changing”. These changes can always be updated before the old and outdated, so in essence, fashion is a process of continuous change.
In the process of fashion changes, the popular costumes or wearing methods in a certain time point or time are called Trend (trend)
When we observe “fashion” from a certain time or time perspective, “Fashion” and “Trend” are the same meaning, and when we observe “fashion” from a panoramic perspective, “Fashion” is actually actually actuallyIt is from the continuous process of changing from one “Trend” to another “Trend”.
What affects Fashion Trend (fashion trend)?
In simple classification, there are three factors that affect the Fashion Trend (fashion trend) and make it constantly changing.
1 FASHION & Trend Forecast (fashion and trend forecast)
With the development of the fashion industry, the division of consumers and markets, from the original, static, based on the standards of population statistics, quickly moved towards modern and dynamic, and quickly changed the standards of emotions, psychology, and lifestyles.EssenceAt the same time, this means that the fashion industry is no longer looking for consumers based on regions, age and occupations, but to understand their purchasing objects and purchasing methods based on factors such as their culture, emotions, beliefs, and occasions.
During the specific period of the season, the prediction of consumers’ emotions, behaviors and purchase habits is Fashion & Trend Forecast (fashion and trend forecast).
Fashion and trend forecasts are usually deduced according to the working order of the designer:
This prediction result affects a large number of designers and also affects buyers, which forms a main force to promote fashion trends.
We take the trend prediction of 20SS women’s clothing as an example to illustrate the general content contained in general trend prediction: (the part of the blue font below is the content predicted by the trend)
2 CeleBrities (Celebration)
Celebrity is also one of the main factors of fashion trends.Costume designers maintain close contact with celebrities and design clothing for various events such as movies, shows, and red carpets.When these clothing is in the public view through celebrities, it is more likely to attract public attention and be popular.
The dress style of the former first lady of the United States, Jacqueline Kennedy, deeply influenced the United States in the 1960s
3 Movies & Music (Movie and Music)
The entertainment industry is also the main element of fashion. From Hollywood to any country’s entertainment industry, movie stars and musicians attract audiences with their fashionable clothing and style.
The fashion developed by a representative film “The Great Gatsby” of a representative of the American “Jazz Age”:
Disco fashion developed from Disco (Disco) music
In addition to the above three important factors, there are also macro politics, economy, society, and technology aspects that will also affect fashion trends.
Fashion (fashion) and style (style) are often used together, it feels like the same meaning, but this is not the case.Fashion and style are parallel, they are all related to fashion products, but essentially two different things.
Simply put, fashion is a relationship with “external” (“external” refers to fashion products that shops or others wear),Fashion is a process of matching your own clothing with external clothingEssenceThe style is a relationship with “internal” (“internal” refers to self -awareness, identity, and understanding of identity).The style is to express and reflect the inner process through clothing.
For individuals, fashion is the costumes (pants, skirts, jackets, etc.) that are actually worn. It can bring trend, but it cannot bring style.The style is based on the heart, combining clothing together to create a way of self -image.
There is no doubt that each excellent designer has its own style, because only in this way can we create a different product.But at the same time, most designers want to use their own styles to influence more people, make it fashion, and become a social phenomenon.